The report claims this is almost three times higher than platforms like YouTube, where AI-generated content is reportedly far less dominant.

What the report found

Researchers say TikTok’s recommendation system plays a major role in this trend. The algorithm tends to push content that gets quick engagement, and AI-generated videos often match that pattern.

The situation appears even more intense in content aimed at children. In so-called “kids” categories, AI-made videos are widely circulated, and some hashtags linked to cartoons and children’s content are almost entirely filled with AI-generated clips. In some cases, the report claims that out of 100 videos, only around 3 are fully created by humans.

Why this matters

Experts warn that heavy exposure to AI-generated content could affect how younger users understand real vs artificial media. Since the content is designed to be highly engaging, children may spend more time watching AI-made videos without realizing it.

The report also notes that once users start interacting with AI content, the platform’s algorithm tends to show them even more of it.

Platform response

TikTok has already introduced tools that allow users to control how much AI-generated content appears in their feed. These controls were rolled out in late 2025 as part of efforts to improve transparency and user choice.

Bottom line

The report highlights a growing shift in short-form video platforms, where AI is not just supporting content creation — it is becoming a major source of what users actually watch.