The report, released during the annual Cosmetic Medicine Industry meeting in Paris, highlights a dramatic rise in the past decade. Between 2018 and 2024, men’s plastic surgery rates soared by 95%, while non surgical treatments like injections and laser therapies jumped 116%. Comparatively, women’s numbers grew by 59% for surgeries and 55% for non-surgical treatments.

This surge is most noticeable among young men and in regions such as the Middle East and Latin America, suggesting a shift in societal norms and increasing acceptance of cosmetic enhancements among men.

Despite the growth, women still account for 84% of all cosmetic procedures, leaving men with 16%. Yet the trend points to a narrowing gap, especially among younger generations who now have easier access to cosmetic treatments at an earlier age.

Experts note that while past generations saw women as the primary participants in cosmetic care, today’s landscape shows men stepping confidently into a space once considered predominantly feminine.

This data challenges old stereotypes and signals a broader cultural shift: the pursuit of self-enhancement is no longer confined by gender, but driven by confidence, aesthetics, and personal choice.